Selected Work
This is work made to be read, scrolled, voted on, argued with, and occasionally screenshotted. It spans science, culture, and product, but always starts with the same question: what does someone actually need to hear right now?
Lifecycle Email | A choose-your-own-path email designed to make hydration advice feel intuitive, situational, and actually useful.
Seasonal Promo | Pop-culture–driven social designed to make hydration education feel entertaining and shareable.
Flavor as March Madness | Because sports audiences don’t just consume, they pick sides.
Use Case Drinking | Science-led content that met people where they already were—cocktails in hand—and clarified how hydration actually works.
Organic Social | Science… but make it fun.
Channel Copy: “Wendy here 👋 DripDrop copywriter just back from New York, writing about jet lag while actually jet lagged. So let’s talk about it 👇
Jet lag is more than a travel headache; it's a legit sleep disorder that happens when your internal clock (aka circadian rhythm) doesn't sync with your new time zone. The more zones you jump, the likelier it is to throw off your balance, leading to:
💤 Daytime drowsiness
🌙 Sleepless nights
💡 Alertness slips
🤢 Tummy trouble
But get this: you can fast-track your recovery with a few pro tricks. And staying hydrated is top of the list 💧✨ I’m sipping my Watermelon DripDrop as we speak and already feeling the difference.
Want an iron-clad jet lag hack before your next adventure? Remember to pack your DripDrop.”
Voice Experiment | This post used first-person voice to make hydration advice feel less like marketing and humanize the brand.
Organic Social | Used light lifestyle archetypes to give product attributes personality without inventing new benefits.
Seasonal Use Cases | Built a cohesive holiday content system that flexed across stress, celebration, and recovery.
“If your motto is another day, another cup of coffee—this post is for you. Coffee is a diuretic, which means it has properties that cause you to pee more, quickening the rate you lose electrolytes and fluids. But is it dehydrating? That depends.
If you drink one cup daily, the water in your coffee will counterbalance the diuretic effect. You’ll be fine. But when you’re really going after it—drinking several cups a day while mixing in other dehydrating factors—like spending time enjoying the weather (hot or cold), burning the candle and not quite getting enough ZZZs, getting in an awesome afternoon workout, or ending your day with a happy hour cocktail (because you earned it)—you may start to experience the telltale signs of dehydration.
Hey, we believe in taking life one sip at a time (which might mean it’s time to add some electrolytes to your routine with DripDrop). Tell us about your most dehydrating daily “grinds” 😉 in the comments below ⤵️ And click the link in our bio for more buzz on your fave bean.”
Science Simplified | Answering a question people Google without sounding like Google.